SEO and Local SEO

Being online only helps if people can actually find you. SEO – search engine optimisation – is the ongoing work of making sure your website shows up when the people you want to reach are searching.

We work on both the technical side of SEO (making sure your site is structured so search engines can properly understand and index it) and local SEO specifically – making sure your business shows up for searches tied to where you actually operate, whether that’s Nairobi, Diani, Kibwezi or another Kenyan town. Local SEO usually includes a properly set-up Google Business Profile, consistent business information across the web, and content that reflects the specific area you serve.

Good SEO also depends on things that sit outside a narrow SEO task list: a fast-loading site, clear page structure, and content that actually answers what someone searching is looking for. That’s part of why we treat SEO as connected to the rest of a website’s build and maintenance, rather than a separate add-on.

We won’t promise a specific ranking or a guaranteed amount of traffic – nobody honestly can, since search engines don’t work that way. What we can do is make sure your site gives itself a real chance: properly structured, fast, and set up correctly for the searches that actually matter to your business.

If you’re not sure why your business isn’t showing up in local searches, that’s a good starting point for a conversation.