Analytics and Tracking Setup

You can’t tell if your website is working if you can’t see what visitors actually do on it. Analytics and tracking setup means putting the right measurement in place so you have real information instead of guesses.

We set up analytics properly on your website: tracking where visitors come from, which pages they actually spend time on, and where they drop off before completing something you want them to do, whether that’s filling in a contact form, messaging you on WhatsApp, or completing a purchase. We also set up conversion tracking for the specific actions that matter to your business, rather than generic pageview counts that don’t tell you much on their own.

Getting this right the first time matters, since analytics data is hard to fix retroactively – if tracking isn’t set up correctly from the start, you can lose months of data you can’t get back. We make sure tracking is implemented correctly and matches how your site and business actually work.

Once tracking is in place, we can help you understand what it’s actually telling you: which pages are working, where visitors from Nairobi, Diani, Kibwezi or elsewhere are coming from, and what’s worth changing based on real behaviour rather than assumptions.

We won’t promise specific traffic numbers or results from this – analytics tells you what’s happening, it doesn’t guarantee an outcome. What it gives you is the ability to make decisions based on evidence instead of guesswork.